The percentage of riflescope questions I have been getting has taken a sharp spike upwards in the last week. To me that is as sure a sign of fall as the changing color of the leaves.
Many of the questions are concerning mounts to attach a particular scope to a particular gun. This can sometimes be a challenge over the telephone or internet. It's no big deal in a store where the gun, scope and mounts are sitting on the counter in front of you, but it's a little different over the phone, especially when the customer is in a big hurry to get his gun ready for an upcoming hunt.
I have to accept on blind faith that the information regarding make and model of rifle supplied to me is correct and then we often have to "guesstimate" if the clearance will be sufficient with any given combination of rifle scope and rifle.
Selling over the phone and internet is definitely exciting, but there is still something to be said for retail.